A promotion applies a discount to a customer order if it is eligible based on the promotion rule triggers and exceptions that you specify. Customers use a coupon code to apply the promotion to their order. Promotions are helpful as they motivate customers to purchase by creating a sense of urgency and fear of missing that increases conversion rates.

The Lana promotions engine is extremely flexible with almost any promotional offer supported including buy one get one free (BOGO), percentage off, fixed amount off, and free samples.

Promotion rules consist of a promotion type with triggers and exceptions. Promotion type includes discount entire order, discount individual order items, and discount shipping price. A trigger specifies the conditions that need to be met for the order to be eligible for a discount, inversely an exception specifies the conditions that would make an order ineligible for a discount.